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Amazon’s Great Indian Festival 2026 is in its Reloaded phase, which went live at midnight on 21 October with fresh deals on smart TVs, Echo speakers, Fire TV sticks and phones. The festival started on 8 October and Amazon has not announced an end date, so these deals are available in the run-up to Diwali on 8 November.
Below are the best tech picks from Amazon’s own Reloaded deal list, with the bank offers that apply. Prices are as Amazon listed them on 21 October; festive prices change often, so check the live price before you pay.
Amazon Great Indian Festival 2026: dates and status
- Sale start: 8 October 2026, with Prime members getting 24 hours of early access
- Reloaded deals: live from 21 October 2026
- End date: not announced by Amazon so far
- Flipkart: Big Billion Days ended on 18 October. Deal tracker DesiDime lists Flipkart’s Big Bang Diwali Sale from 28 October to 8 November with a 10% SBI card discount; confirm the dates in the Flipkart app.
Bank offers during Reloaded
| Card or payment | Offer |
|---|---|
| Axis Bank and ICICI Bank credit cards (incl. card EMI) | 10% instant discount |
| SBI credit and debit cards (smartphones) | 10% instant discount |
| Amazon Pay ICICI Bank credit card | Extra 5% cashback on top of regular rewards |
| Amazon Pay Later | 10% cashback |
Amazon has not published a single cap for these offers on its announcement page, so the maximum discount shows only at checkout. Card EMI offers usually need a minimum order value.
Best smart TV deals
TVs carry the biggest rupee savings in this phase, and Amazon says select TVs get additional cashback of up to Rs 15,000.
TCL 65-inch Smart Mini LED Google TV: Rs 64,490
The largest screen on Amazon’s Reloaded list. Mini LED backlighting gives better contrast than a standard LED panel, which matters for dark movie scenes.
Check TCL 65-inch Smart Mini LED Google TV price on Amazon
Sony BRAVIA 2M2 55-inch 4K LED Google TV: Rs 59,990
Pick this if you prefer Sony’s picture processing and Google TV’s app library over a brighter Mini LED panel from a cheaper brand.
Check Sony BRAVIA 2M2 55-inch 4K LED Google TV price on Amazon
Samsung 55-inch Mini LED 4K AI Smart TV: Rs 42,990
A 55-inch Mini LED TV from Samsung at this price is the strongest value pick on the TV list.
Check Samsung 55-inch Mini LED 4K AI Smart TV price on Amazon
LG 55-inch NU87 AI webOS LED TV: Rs 40,990
The cheapest 55-inch option on the list. It runs LG’s webOS rather than Google TV.
Check LG 55-inch NU87 AI webOS LED TV price on Amazon
Xiaomi 43-inch FX Pro QLED Fire TV: Rs 25,999
A smaller QLED set for a bedroom or study, with Fire TV built in so you do not need a separate streaming stick.
Check Xiaomi 43-inch FX Pro QLED Fire TV price on Amazon
Echo smart speakers and displays
Amazon’s own devices are among the most dependable festival discounts, since Amazon sets the price itself.
Echo Dot (5th Gen): Rs 4,499
Amazon lists a flat Rs 1,000 off. It is the easiest way to add Alexa voice control and music to a room.
Check Echo Dot (5th Gen) price on Amazon
Echo Spot: Rs 6,999
A bedside smart alarm clock with a small screen for time, weather and song titles.
Check Echo Spot price on Amazon
Echo Dot Max: Rs 8,999
A louder, fuller-sounding Echo for people who mainly use their speaker for music.
Check Echo Dot Max price on Amazon
Echo Show 8: Rs 18,999
Amazon lists a flat Rs 6,000 off. The 8-inch screen works for video calls, recipes and smart home camera feeds.
Check Echo Show 8 price on Amazon
Fire TV streaming sticks
A streaming stick turns an older non-smart TV into a smart one for a few thousand rupees. If your TV is already smart but slow, a stick is often cheaper than replacing the set. Our list of Android TV apps worth installing covers what to load on it.
Fire TV Stick HD: Rs 2,999
For HD and Full HD TVs.
Check Fire TV Stick HD price on Amazon
Fire TV Stick 4K Select: Rs 3,999
The entry 4K model, good for most 4K TVs.
Check Fire TV Stick 4K Select price on Amazon
Fire TV Stick 4K Plus: Rs 5,499
Faster than the 4K Select and the better choice if you switch between apps a lot.
Check Fire TV Stick 4K Plus price on Amazon
One flagship phone deal
Samsung Galaxy S25 Ultra: Rs 96,999
Amazon lists the S25 Ultra starting at Rs 96,999 before bank offers. With an eligible SBI card discount, the effective price drops further.
Check Samsung Galaxy S25 Ultra price on Amazon
How to get the lowest price
- Add items to your cart early and compare the price on sale day, as Amazon often shows lightning deals for a few hours only.
- Pay with the card that has the active instant discount. Instant discounts apply at checkout; cashback offers arrive later.
- Check the exchange value on TVs and phones before you finalise, and read the condition rules for your old device.
- Verify any phone you buy as soon as it is delivered, using its IMEI on the government’s Sanchar Saathi service.
If you are also shopping for smaller gadgets, our list of must-have tech accessories for daily use covers chargers, cables and other add-ons worth picking up in the same order.
Frequently asked questions
When did the Amazon Great Indian Festival 2026 start?
The sale started on 8 October 2026, with Prime members getting early access a day before. The Reloaded phase with new deals went live on 21 October.
When does the Amazon Great Indian Festival 2026 end?
Amazon has not announced an end date. Check the sale page on the Amazon app for the latest status.
Which bank cards get a discount in the Amazon Diwali sale?
Axis Bank and ICICI Bank credit cards get a 10% instant discount, SBI credit and debit cards get 10% on smartphones, and Amazon Pay ICICI card users get an extra 5% cashback.
What is the Echo Dot price in the Amazon sale?
Amazon listed the Echo Dot (5th Gen) at Rs 4,499 in the Great Indian Festival Reloaded deals, a flat Rs 1,000 off.
